Cookie Policy
Last updated: 15 October 2026
BJJ Brands is operated by Iaroslav Vinokurov, Serbia. Contact hi@bjjbrands.com about cookies or privacy.
Your choice
We store your cookie choice in your browser. Google Analytics and PostHog load only after you accept analytics. Rejecting analytics does not limit access to the website. Advertising tags are not loaded.
Choose Accept analytics, Reject analytics, or Customize in the banner. You can change your choice at any time using in the footer. We ask again after 180 days or if you clear the saved choice.
Cookies and browser storage
Cookies are small files stored by your browser. Local storage and session storage also keep information on your device. This policy covers all three.
| Category | Cookie or technology | Provider | Purpose | Duration |
|---|---|---|---|---|
| Essential | bjjbrands.analytics-consent.v1 | BJJ Brands | Stores your analytics choice in local storage. | Choice valid for 180 days; replaced when you choose again. |
| Analytics | _ga, _ga_* | Google Analytics 4 | Recognises browsers and sessions to measure website use after consent. | Google typically sets these cookies for up to two years; browser limits may shorten this. |
| Analytics | ph_* local storage and session storage | PostHog | Stores anonymous browser and session identifiers after consent. | Local storage persists until removed; session storage lasts for the tab’s session. We clear accessible analytics identifiers on withdrawal. |
| Essential, CMS only | payload-token | BJJ Brands / Payload | Keeps authorised editors signed in to the CMS. | Until the editor session expires or the editor logs out. |
What analytics measures
With your permission, Google Analytics and PostHog measure page visits, catalog filter selections, links from articles to brands or the catalog, catalog brand-card clicks, and the Official website button on brand pages.
PostHog also records page interactions, such as clicks and scrolling, to help us understand usability problems. Forms are hidden and input values are masked in these recordings. Request and response bodies, headers, and console logs are not recorded. CMS, API, draft-preview, and password-reset routes are excluded.
These services can receive anonymous browser identifiers, page paths, referring pages, browser and device details, and network information needed to receive a request. Our tracking code removes query strings and fragments from page URLs and does not send catalog search text, newsletter addresses, or form values as analytics events.
Read the Google Analytics cookie documentation, Google Privacy Policy, PostHog replay privacy documentation, and PostHog Privacy Policy for provider details. The PostHog project uses its US region.
Changing or withdrawing consent
Reject analytics in Cookie Settings to stop future collection and session recording. Our code disables the clients and removes accessible Google Analytics and PostHog identifiers from browser storage. This does not delete events or recordings already received by the providers. For a data request, contact hi@bjjbrands.com.
If your browser blocks storage, your choice applies to the current visit and we ask again next time. You can also remove cookies and site storage through your browser settings.
Read our Privacy Policy for information about hosting, content delivery, email, and data requests. We update this policy when the technologies or their purposes change.