Gracie Store is the official retail outlet of Gracie University, offering a wide range of Brazilian Jiu-Jitsu gear, apparel, and accessories tied to the legacy of the Gracie family. Rooted in the heritage of the founders of modern BJJ, the store serves as both an equipment provider and a cultural hub for practitioners worldwide.

The catalog includes BJJ gis, patches, belts, and training apparel, alongside instructional material, lifestyle clothing, and accessories. Adult gis are designed with durability and tradition in mind, while casual apparel such as hoodies, t-shirts, and hats allows athletes to represent the Gracie name outside the academy.

The Gracie Store also reflects the values of Gracie University, with products tied to the educational and cultural mission of spreading jiu-jitsu globally. By offering both technical gear and lifestyle items, it appeals to practitioners who want to stay connected to the art’s roots while training with reliable equipment.

As part of the Gracie family’s worldwide legacy, the store represents more than just a retail outlet—it is a symbol of tradition, community, and the history of Brazilian Jiu-Jitsu.