Bad Boy is a legacy fightwear and lifestyle brand founded in San Diego, California, in 1982. With more than four decades of history, the company is recognized as one of the pioneers in combat sports apparel, having supported athletes across Brazilian Jiu-Jitsu, MMA, surfing, skateboarding, and other action sports. Its iconic “eyes” logo has become a symbol strongly associated with martial arts culture worldwide.

The brand’s catalog spans a wide range of products, from Brazilian Jiu-Jitsu gis and belts to rashguards, shorts, and spats for no-gi training. Bad Boy also produces striking equipment, lifestyle clothing, and accessories, making it a comprehensive supplier for martial artists. With inclusive sizing for men, women, and kids, the company has ensured that practitioners at every level can find suitable gear.

Throughout its history, Bad Boy has sponsored many top-level athletes, including legends of MMA and grappling, cementing its reputation as a supporter of elite performance. At the same time, the brand has remained accessible to everyday practitioners by balancing quality with mid-range pricing. Its distribution covers the USA, Europe, and Asia, giving it a truly global footprint.

Bad Boy’s lasting influence comes not only from its gear but also from its cultural presence. By bridging martial arts, lifestyle, and action sports, the company has established itself as more than a fightwear brand—it is part of combat sports history. For athletes seeking proven reliability with a strong legacy, Bad Boy remains a classic name in Brazilian Jiu-Jitsu and martial arts equipment.